FOUNDER · EDITORIAL DIRECTION · BRAND · PUBLISHING
Evoke Magazine
Building an independent LGBTQ+ entertainment and lifestyle publication from the brand outward.
I founded and led Evoke Magazine as an independent publication focused on entertainment, culture, nightlife, fashion, personalities and community. The work extended far beyond the page: editorial direction, identity, print production, advertising, promotional campaigns, digital extensions and original video content all lived under the same brand.
BUILDING THE PUBLICATION
An editorial product built end to end.
Evoke required the same kind of systems thinking as a digital product, just expressed through publishing.
Each issue needed a consistent visual language while leaving enough flexibility for photography, interviews, features, fashion and entertainment coverage to have their own character.
I shaped the publication’s editorial presentation while also managing the larger brand across print and promotional touchpoints.
FROM PRINT TO DIGITAL
One identity across multiple formats.
The magazine expanded into digital and app-based experiences, online promotion and campaign work designed to extend the publication beyond the printed issue.
The brand also supported advertising and promotional materials, editorial campaigns and audience-facing digital experiences.
ORIGINAL CONTENT & PRODUCTION
Evoke also gave me the opportunity to create original promotional video content.
That work included concepting, writing, directing, filming and editing short-form pieces—adding motion and production to a project that already crossed editorial, brand, print and digital design.
MY ROLE
Founder · Editor-in-Chief · Creative Director
- Editorial direction
- Brand identity and visual language
- Magazine layout and print production
- Creative direction
- Promotional campaigns
- Advertising and sales materials
- Digital / app extensions
- Original video production
- Writing, directing, filming and editing
WHAT THE WORK DEMONSTRATES
Creative Direction · Editorial Design · Brand Systems · Publishing · Campaign Design · Digital Media · Video Production